who are the market leaders with online press releases?

What is a press release?

A press release is a brief, accurate and informative piece of news information aimed at specific media targets. This includes media owners, journalists and even government agencies that can redistribute the news or investigate if further to add an amplified result to the original content based on their own findings and views. Raising interest from relevant parties Press release Distribution Service  requires careful copywriting skills and information as to who, what and where the news title pertains to. It is typically written by citing executive quotes, in the third-person and relevant sources in the form of links.

How much does a press release cost?

Press releases are incredibly affordable these days and provide a high ROI. It can shrink the gap between paying $25 000 for one Forbes article, at their advertising department who will mark the content as sponsored, and between $1000 and $4000 to reach a ton of journalists who MAY write for sites like Inc.com, Entrepreneur.com, CNN.com, CBS, NBC, Press release Distribution Service UK Wired.com, The Harvard Business Review, Mashable, The Economist, The Washington Post, Fox News, and so forth. The only issue is that paid advertising is the ONLY form of press engagement that can be guaranteed, whereas a “press release”, is an unofficial yet powerful backdoor channel where ethical providers will technically not guarantee results. Disruptors like Adriaan Brits the CEO of Sitetrail have used their connections and media wire technology to drive that cost down to as little as $199.

How do I choose the best press release writing and distribution platform?

The media connections of the platform owner, coupled with the efficiency of a typical ex-journalist team, is something that drives the best results for the industry. Companies, for example, who make use of offshore writers with no media connections, typically Press release Distribution Service Australia fail to yield good results. Some platforms take care of distribution only, some platforms only do press release writing and formatting – and then off course, a hybrid platform can take care of both writing and distribution, typically in a shorter timeframe as it is all orchestrated from one closely knit team with a streamlined process.